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Why should you stick to the trusty business card?

May 1, 2017

Planting your roots in the big bad world of business isn’t always easy. It’s important to make a great first impression and stand out from any competitors. It can be difficult to determine which method of communication works best for your business because of the continuous developments in the world of marketing.

Despite these developments, the little business card has stood strong and continues to be relevant today. With over 90,000 searches a month for ‘business cards’, it looks as though they’re not only here to stay, but also are more popular than ever.

The benefits of a business card

The humble hero at just 85-90mm x 55m, packs in all the vital information that any business contact would need. Here are some points to consider:

They provide the first impression of your brand

Giving a fantastic first impression for your company and brand is very important. The pocket-sized business cards can lead on the right pathway. Quality, design and overall appearance are extremely important. See below for advice on how to design a business card that gives the best impression.

They are, literally, pocket-sized.

The nifty size of the business card means you can always carry them on your person, meaning that you have one readily available when the opportunity presents itself to a new contact. And secondly, anyone who you give one to can pop it in their pocket, wallet or purse without any inconvenience.

They keep things personal

Business cards help make real business connections and build relationships with potential clients and suppliers. Face-to-face networking is a very personal process, and exchanging business cars is very personal way to exchange information.

They maintain traditional business etiquette

Younger generations might be more familiar with the newer developments in the marketing industry, but that’s not to say business cards should be forgotten. It is still a very well-established form of networking that many people still view as a viable method of business acquisition. With business cards to hand, you can make connections with people of all ages.

Extra-special business cards get shared

Taking the time to get brilliant business cards designed and printed could gain you coverage online, too. People share clever or special businesses cards simply for the appreciation of what they are.

Making a memorable business card

It’s important that you design a business card that represents your brand, and is memorable. We’ve created a list of tips on how to get this essential marketing material right:

  1. The simpler the better. Anything over-complicated will distract the reader, or influence the readability of the card altogether.
  2. Make use of the white space. The blank space on the card is just as important as the text that’s on it. Strip back as many words and as much decoration as possible to really make an impact.
  3. Think about your market. As with any form of marketing, you need to consider who will be reading your business card. If you have a young, party supplies business, your business cards would have a different audience to those working in B2B engineering, for example.
  4. List the key information you want to include – we recommend company name, web address, your name, email address and phone number.
  5. Invest in the best thickness you can afford. Thicker business cards tend to be more hard-wearing, so will stand the test time. If you can push for a thicker gsm or finish, it’s worth a try.
  6. Want even more of a luxury feel? You can upgrade your business card even further with luxe business card options – triple-layered to 920gsm. Go even further with the use of Scodix, which helps to create tactile, memorable business cards with specialised embossing and varnishing finishes.

Article brought to you by booking printing service business, Where The Trade Buys, a UK multi award-winning commercial printing company and leader in HP Indigo Technology.

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Building a Better Corporation through Team Building

May 1, 2017

Whether you run a small business with just a few dozen employees or a widely recognised company with locations all over the UK, you benefit from team-building events. Such events are a great way to tell your employees that their work is valued and that you are willing to invest in helping them succeed. This type of impression will increase productivity, employee retention, and efficiency significantly across the board.

A company retreat or event can be fun, exciting, and a great experience for employees of all ages and responsibilities. No matter if you run a real estate agency or an enormous consulting firm, taking your top employees out for some fun and carefully designed activities could dramatically improve the way that they work together and with you. After all, employees who feel wanted and important to your company are more likely to put in hard work and produce great results.

Communication

Corporate event days allow you to improve communication between your employees, their managing staff, and you. Activities designed to create discussion allow those who attend the event the opportunity to communicate amongst themselves and others, which may not be possible in the current workplace environment. By opening a pathway to communication and allowing employees to feel empowered to speak up and to each other, you should improve office relationships and the quality of work performed.

Motivation

Although many adults pretend otherwise, some time away from work focused on building relationships and having a bit of fun can significantly motivate employees. Team building and team leadership are two concepts that are interconnected and you cannot improve one without also improving the other. The easier that it is for your employees to express their ideas and opinions, the more likely it is that they may discover the next big marketing strategy for your company or even find a better and innovative new way to approach a problem.

Problem-Solving

Classic team-building activities help a company increase problem-solving skills within its employee base, which can help a company save thousands over time. A PR, or public relations, issue can happen at any moment and you need employees who can work together to solve problems as they come with rational and strategic methods. Teams that can determine the cause and source of a problem in real time can more quickly find a solution and help you avoid a crisis later on before it can affect your company.

Creativity

The best ideas come from the imaginative mind and encouraging creativity in your employees is one of the key prospects of team-building events. Taking a team away from the office setting and exposing them to unique experiences outside of the norm will force them to think outside their usual routine. Working together is typically the only option that can help a team get out of the activities presented at such events and this can spark stronger imagination when searching for new ideas, which is something you need from a team working to grow your business over time.

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