SEO or search engine optimization is a set number of rules to follow to score higher on the organic results of search engines. In Singapore, the most popular search engine is Google. Google processes over 3 billion search queries per day. There are generally 2 ways to conduct SEO. On-site and off-site optimization.
On-site optimization basically are the things that you have to place in your website that can attract the attention of the search engine and your users. Writing compelling articles, placing keywords in your headline and your meta description, optimizing images and improving user navigation are just a few things that will improve your SEO. However, pleasing the search engine does not give you sales. Pleasing your audience, does. Make sure that everything you are doing helps your user experience.
Off-site optimization is trying to get other websites to tell the search engine that your website is a good website. This is mainly done by link building. Basically, if more people are talking about you, the search engine is going to think that you are a good website and rank your website higher. You should try to get your back links on industry relevant sites or major websites. If a news website puts out an article and references your website, you will see a significant boost in your search rankings
When done right, SEO can ensure that you get the right audience to come into your website. However, you may not have the expertise to do it yourself. There are now many companies specializing in SEO services. The Verticals is one such company that has done SEO services for some key industry businesses in Singapore such as Print City. Outsourcing your SEO services allows you the freedom of focusing on the operation of your business.