Operatingdrink vending machine can be very rewarding. It gives you the freedom of working for yourself and requires the discipline to own and operate a small business. Healthy vending is simple in nature, but still has a learning curve, and there’s a possibility of failure just like any other venture. Luckily, there are quite a few people that have gone into the healthy vending business before you, and if you pay attention, there are several lessons to be learned from their experiences. It seems that rookie operators often make the same mistakes, and instead of watching this trend continue, we together the top 7 mistakes rookie vending operators make to help take the guesswork out of your next healthy vending business.
1. Place Healthy and Unhealthy Items Together
It seems natural to give people choices when it comes to what they can purchase from your machines. Unfortunately, this can be detrimental to sales of the healthier food, and confusing to the customer. A hunger person is not rational. More often than not, a customer will make an impulse buy based on brand recognition and lower cost, even if it is not a healthy decision. When operating a healthy vending business, it’s important to only stock your machine with nutritional products.
2. Set Up Machine Next To A Junk Machine
It’s helpful to consider the location of the vending machine itself. It’s easier to sell healthy products from your vending machine if you place it somewhere that customers actively seek them out. Don’t allow your vending machines to be tucked in a corner next to the junk food machines. It will hinder your brand and force people to assume you offer the same products as everyone else. Make them stand out and deliver a clear message about what you provide.
3. Don’t Look Healthy
If they look like everyone else’s, there’s no reason for people to think you’re delivering an entirely different vending experience. The dull, brown vending machine doesn’t tell a customer that you’re trying to give them healthy foods that will fill them up; it tells them they’ll feel guilty for eating a Twinkie. New technologies like video screens to deliver information about your products, as well as touch-screen LCD screens for purchasing can drastically increase awareness, sales and profits.
4. Look Old
Without graphics that invite people to your machines, they will appear as unattractive as the other junk food machines around them, and will deliver the same negative connotations that make most vending machine food a last resort. Graphics that stand out from the crowd will bring you the high-end customers interested in healthy alternatives to the same old vending routine.
5. Cash Only
Most people always have some form of credit or debit cards on them at all times. The same isn’t necessarily true about cash. By equipping your healthy vending machine with a card reader, your chance of selling healthier products that average over a dollar increases greatly. Not only will this increase the volume of sales it will track every transaction your vending machine generates, so your customer has purchasing power, and you have a solid record of your healthy vending profits.
6. Don’t Customize Products
It’s not enough to just put your healthy vending machine in a location and fill it up with product. It’s necessary to do a bit of research to determine which products within your healthy foods catalog taste best, as well as which will sell the most at each location. Not targeting your customers will leave you with unsold product and loss of profits.
7. Sell Only Food
With new state-of-the-art healthy vending machines; you are able to create more streams of revenue than just vending food. Video screens offer the opportunity to display ads and generate advertising profit with absolutely no-extra-work on your part. Why limit yourself and your vending machine’s income potential? A few paying advertising customers, and suddenly your profits from your healthy vending machine grow considerably.
Tips For Success
As with all small businesses, success is often a product of how you deal with failure, and the good news is that we’ve managed to make all the mistakes before you in hope that you can have a smooth transition into healthy vending. Healthy vending is an opportunity to revolutionize the drink vending machine business as a whole, as well as make a healthy profit as an operator-as long as you don’t make the same mistakes we did.