Going digital is all about unlocking your company’s growth. How each company chooses to go about interpreting or acting on that definition varies but garnering a clear understanding of the meaning of going digital can allow business leaders the opportunity for developing a shared vision of exactly how it could be utilized for capturing maximum value. For some companies, it’s all about technology but for others, it’s a new way to engage with potential customers. On the other hand, some others see it as a completely new way to do business, which is probably the opinion that is closest to the reality of going digital.
Now, some people seem to have the wrong idea about going digital and are still thinking that to simply create a website for their company means that they’re digital. Unfortunately, there’s more to going digital than that. So, here are the necessary steps for going digital.
Going Digital is a Three-Step Process
The three main steps for going digital are:
- Create a website
- Create a social media presence
- Create relevant content
More and more people prefer to be doing as much of their business online as they possibly can these days and that particular trend seems to be increasing exponentially for the foreseeable future. Creating a website that will be both user-friendly and enticing to potential customers is crucial to your online success. There is just no substitute in this digital world for an attractive website that functions properly and provides a pleasant experience for all visitors.
Social Media Presence
When you think about creating a social media presence, the key is understanding why social is happening and not thinking of it as just a marketing tool i.e. Facebook and Twitter may be tools, but the reason that people are using them is more important. So, make sure that your social media presence is aimed squarely at your potential audience and not just used as a tool that has no real understanding of what they’re looking for. When you run campaigns on social media, they should be joined up using proper consideration of your customer’s journey and experience.
Relevant content should go up on your website as often as possible, as well as on other blog networks to get plenty of backlinks. What is relevant content? It’s the kind of content that adds value to your company’s products or services, thereby increasing your bottom line. And, don’t overlook the option of creating ads as well, using AdWords, Facebook, and LinkedIn for maximum exposure for your company and brand.
Relevant content in the context of your SEO strategy is content that is filled with carefully chosen and researched keywords designed for ranking your company’s website high on the major search engine results pages. Search engines put a high value on relevant content since they’re committed to a heightened user experience.
Companies have 2 ways to go about going digital. They can either find niche companies that provide individual services such as a website development company, a social media marketing company, an SEO company and a content creation company. However, it is easier to liaise with a full-service digital marketing company that provides all these services. It streamlines your lines of communication and it is definitely cheaper to get a package from these companies.