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How to go digital?

Mar 26, 2018

Going digital is all about unlocking your company’s growth. How each company chooses to go about interpreting or acting on that definition varies but garnering a clear understanding of the meaning of going digital can allow business leaders the opportunity for developing a shared vision of exactly how it could be utilized for capturing maximum value. For some companies, it’s all about technology but for others, it’s a new way to engage with potential customers. On the other hand, some others see it as a completely new way to do business, which is probably the opinion that is closest to the reality of going digital.

Now, some people seem to have the wrong idea about going digital and are still thinking that to simply create a website for their company means that they’re digital. Unfortunately, there’s more to going digital than that. So, here are the necessary steps for going digital.


Going Digital is a Three-Step Process

The three main steps for going digital are:

  1. Create a website
  2. Create a social media presence
  3. Create relevant content


Website Creation

More and more people prefer to be doing as much of their business online as they possibly can these days and that particular trend seems to be increasing exponentially for the foreseeable future. Creating a website that will be both user-friendly and enticing to potential customers is crucial to your online success. There is just no substitute in this digital world for an attractive website that functions properly and provides a pleasant experience for all visitors.


Social Media Presence

When you think about creating a social media presence, the key is understanding why social is happening and not thinking of it as just a marketing tool i.e. Facebook and Twitter may be tools, but the reason that people are using them is more important. So, make sure that your social media presence is aimed squarely at your potential audience and not just used as a tool that has no real understanding of what they’re looking for. When you run campaigns on social media, they should be joined up using proper consideration of your customer’s journey and experience.


Content Creation

Relevant content should go up on your website as often as possible, as well as on other blog networks to get plenty of backlinks. What is relevant content? It’s the kind of content that adds value to your company’s products or services, thereby increasing your bottom line. And, don’t overlook the option of creating ads as well, using AdWords, Facebook, and LinkedIn for maximum exposure for your company and brand.


SEO Strategy

Relevant content in the context of your SEO strategy is content that is filled with carefully chosen and researched keywords designed for ranking your company’s website high on the major search engine results pages. Search engines put a high value on relevant content since they’re committed to a heightened user experience.

Companies have 2 ways to go about going digital. They can either find niche companies that provide individual services such as a website development company, a social media marketing company, an SEO company and a content creation company. However, it is easier to liaise with a full-service digital marketing company that provides all these services. It streamlines your lines of communication and it is definitely cheaper to get a package from these companies.

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5 Steps to Building a Great Website

Nov 14, 2017

With millions of people seeking for services and products online, having an effective website is an absolute necessity for all business ventures. A functional website that mirrors the ethos of your business is your best sales tool. The site can act as a storage platform, an engine for branding, and communication channel.

That said, here are some tips for your web development:


Ensure your site loads fast

The impact that your site speed has on the experience of your visitors is drastic. According to Bing, a 2-second delay in page responsiveness can reduce user satisfaction by 3.8 %. This can slow down your conversion rates. Consider using caching, paying for premium hosting, and including the crucial on-page elements only to boost your page loads.


Use a straightforward and attractive design

Studies have revealed that the design of your website affects its trustworthiness as it reflects your business’ essence. A web that isn’t aesthetically pleasing or intuitive may become redundant, and the visitors will bounce off the page. You should create a website that is professional, engaging, and attractive to gain your visitors’ interest and attention.


Your pages need great navigation

If your visitors are unable to get around your web pages, they won’t stick around long. They don’t want to guess where they should go next or analyze what you meant. You ought to have a direct, clear, and easy to navigate pages. Ensure that you organize your pages into logical categories and utilize standard terms within your websites.


Include stimulating content

While content is king, provocative content is ace. Thus, you should develop strong content in the form of services, products, and intellectual property. The content should focus on the interests of your visitors and address any of their anticipated questions.


Have a precise and clear call to action

It’s imperative to be a quality source of information, but you also need the visitors to know that they can make a purchase. Show the readers what you’d like them to do next and lead them down the path of making a sale or contacting you.


The Takeaway

With the saturation of info in today’s websites, visitors have become very impatient. When they don’t find what they want, they quickly move to the next website. Therefore, ensure that your website is effective by putting the needs and wants of the visitors first and delivering true value. Business owners don’t usually have the time nor the manpower to create websites with good design. Most, outsource this portion of their business. A good web development company will go through all these things with you to ensure you get the website that you want.

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Choosing the right Web development company

Nov 6, 2017

Store design has always been a major cause of concern for business owners. With the rise of technology, people have tried to structure their stores to make the customer experience more seamless. This was a major factor in standing out from the competition. In a world where products are so similar to the competition, business owners had to find a way to differentiate themselves. They started to design stores that looked unique and provided an experience. Things like lighting and colours and the atmosphere were considered when designing a store. The longer your customers spend in your store, the more they were likely to purchase. IKEA is an extraordinary example of good store design. They trap their customers in their stores and force them to look at everything before exiting.

With the introduction of e-commerce, businesses started to push their products online. However, they did not focus on the design of their websites and online stores because they lacked the necessary coding knowledge to do so. However, there are now many hosting websites like WordPress and Squarespace that removes the need for business owners to know how to code to build a valuable website.

However, similar to the store design problem, with more businesses coming online and making online competition stiff, business owners are faced with a need to build much better websites. This usually requires a web designer. It doesn’t seem practical to hire a full-time web designer for your company unless you are a big company with a budget that lets you do that. Therefore, most businesses outsource their web development to professional web development companies. These companies are experts in their field who boast improved design which improves user experience and interaction.

With so many of these companies in the market now, how do you choose the right one for you? A good web development company aims to understand your company and your audience better and build a website that you can be proud of. Ask them what is the focus of building a website. If they say they want to build the best website for your audience, you are in safe hands. A good company will also have a portfolio of work that they have done for other similar companies. This is good because if they have built a website for people in your industry before, you know they already understand the problems that you and your audience face. The next question is arguably the most important. What if we want to make changes in the future? A good company will assure you that you have full control over the website once it is done and you can make any changes that you’d like after. They will set up a system for problem reporting and feedback so that you may make changes at any point of time.

These are obviously not the only questions you should be asking your web development company. However, if you are satisfied with the answers you get from these questions, you can keep them in consideration.

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The problems with online advertising

Nov 2, 2017

Online advertising has become so popular now because of the greater availability of internet and smartphones. The introduction of social media has also encouraged more people to be on the internet most of their time. The average Singaporean spends over 12 hours a day on digital services a day with 2.2 hours coming directly from social media.

This means that all companies should abandon all other marketing methods and focus on digital marketing, right? Not quite.

Ad Blocker

Advertisements are everywhere mainly because this is mainly how digital companies make money. Social media platforms are usually free to use. However, it comes with a cost of your personal information. When you sign up for a social media platform, they require you to tell them your name, age, interests, location and many more things. They then use this information to recommend advertisements to you that you should be interested in. As an advertiser, this sounds great. However, as a patron of the social media platform, you might think this is very annoying. The best solution for this issue? Ad blockers.

Ad blockers do literally what the title says. They block ads from being shown to you regardless of whether you would be interested in them. At the end of 2016, over 650 million devices have been recorded to use an ad blocker service worldwide with 94% of this number coming from the Asia-pacific region.

Block the Adblocker

In the same way, the ad blocker blocks ads, there are some websites that can block the ad blocker. They do not literally access user’s computers to block the ad blocker. Besides being illegal, this is also very intrusive. Some websites require you to disable ad blockers to access their content.

This sounds great, right? You have just found the solution to your biggest problem. However, you realise that after you do this, website traffic reduces significantly. This is because 74% of users simply leave these websites to find alternatives that do not require them to disable their ad blocker.

Alternative advertising

Out of home advertising is usually not considered because of their exorbitant costs. A billboard in town can cost you over $30 000 for a month. The problem with these billboards is that people only see them when they walk past them and the chances of them converting into paying customers are typically lower because they may not be your exact target market.

In recent years, another form of OOH advertising has become popular. Car advertising has become popular in recent years because of their trackability and higher impressions. Cars that register for these services must register how often they drive, how much time they spend on the roads and the locations that they usually visit. These are all useful information for advertisers as you want to target specific people in a location.

If you have a single shop that is in a housing estate and you are running a promotion, you want the people around your shop to know about it. Using a car advertising company is great because you can place ads on cars that travel in that area, thus, informing the right audience about your promotion. Similarly, if your product or service is targeting corporate investors, you might want to place your ads on cars that travel to the CBD often.

Advertisers can also track exactly where their ads are being shown and at what times using a GPS tracking system that the companies give you access to. However, some of these companies require you to sign a minimum contract or advertise on a minimum number of cars which poses a problem for trial. However, Movo is a car advertising company that does not have a minimum contract or require you to use a minimum number of cars.

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What is SaaS?

Feb 8, 2017

SaaS stands for “Software as a Service” and is a way in which applications are designed and used. SaaS is unique because unlike traditional software, you don’t have to install it onto your computer. You can access it entirely online.

With an SaaS, you won’t have to go through a lengthy installation process, invest in any new hardware, or maintain the software regularly by installing updates. It is all provided for you as a service, and you’ll simply have to access the software using your internet connection.

How is Saas Different from Cloud Computing?

SaaS is sometimes confused with the term, “Cloud Computing,” and it’s easy to see why. SaaS and Cloud Computing are more or less the same thing, but the two terms are not interchangable.

SaaS comes under the umbrella term of cloud computing and is one of its forms. SaaS takes place in the cloud and you can access it online. Everything is stored on remote servers rather than on your computer or device. SaaS is cloud computing.

Cloud computing includes several other terms however. In addition to Software as a Service, there is also Infrastructure as a Service and Platform as a Service.

All of these terms are simply types of cloud computing.

Types of SaaS

There are a number of variations and types of SaaS applications that exist. Each of these provide many different options and can serve a lot of different uses.

Some of the primary offerings and types include email and collaboration systems, price monitoring applications, and customer relationship management (CRM) software. There are also a variety of services used by the healthcare field to assist with tasks.

Many SaaS applications work as a replacement for traditional on-device software, whereas some SaaS applications are completely innovative and have no traditional software alternatives.

Benefits of SaaS

While many people continue to use traditional software which requires installation on their computers, there are a lot of great benefits to using Saas applications instead.

Easy Access

One of the top benefits of Saas applications is the ease of access. You no longer have to use one computer or device to access an application, but can instead access the SaaS application from any place, any computer, and any device.

You simply need to hop on an internet network and you can easily access the software to your heart’s delight.

If you have multiple people who need to access the software, it can be easily done. Anyone can access what they need without having to physically be in the same location.

Less Maintenance

Whereas traditional software can require a lot of upkeep, an SaaS application will be much easier to maintain. There is no need to constantly update the software, as it will be automatically maintained as part of the service.

Since everything takes place on remote servers, the SaaS company will make sure that everything is up to date for you. All you have to do is log on and access the software, and you’ll be all good and ready to go. No technical knowledge needed for operation.

Easy Customization

An SaaS is also great because it can be customized to suit the specific needs of your company or organization. While many features are available on SaaS applications, you don’t necessarily have to pay for every feature. SaaS applications are extremely scalable and usually, have multiple pricing options.

With these options, you can often choose to use and pay for only the features that are of interest to you. With the features you choose and the things that you use, there are endless options as well.

You can customize nearly everything in an SaaS to suit your needs and to make the software do exactly what you need it to for your unique, specific business.

Final Thoughts

SaaS can be a great solution for almost any business and has a lot of benefits over other types of software. Whether you’ve just launched a small business operation or you have a very large business with years of know-how, most SaaS applications will be able to blend in with your company’s vision and way of doing things while also simplifying and streamlining necessary tasks.

Because SaaS software is in the cloud, it can be used anywhere and from any internet-connected device. This convenience alone makes an SaaS well worth the investment.

With all of the benefits of SaaS, it can be easy to see why so many businesses are moving to the cloud.

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Following Day Flower Delivery Online Services

Nov 1, 2016

Gifts are a good way that people express their feelings to other people, in order to not consider a much better gift then flowers or roses, because flowers are the most useful gift that represent our feeling perfectly towards the ones we care and love about.

The Web makes mtss is a lot simpler than ever before, because with many different options provided by most flower delivery companies, you can find flowers making them arrive within the next day you’ve purchased them.

Not every useful reliable and reliable, so make certain to create a small research on companies prior to ordering anything, and trust me you will find a large number of great and trustworthy companies available that you could depend on.

Following day delivery choices are extremely popular and incredibly helpful because individuals always forget special events, and often remember it in the last day-to the occasion. So should this happen, make certain to select it, or else you will get caught within 24 hours from the occasion. You may choose within 24 hours flower delivery option, “how awesome is the fact thatInch.

To be able to see if these flower delivery information mill reliable, you need to do a google search for reviews, articles discussed it, check their customer support, how lengthy they’ve been employed in that field, their offers and plans.

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A Web-based Service – The Benefits and drawbacks

Oct 14, 2016

Look, for those who have a pc aware of broadband connection, you are able to bring the world not far from you. At home, you can put an order for the favorite products in the reasonable cost rates. Shopping online is an item of attraction to teens and oldies. If you’re modern, you have to choose the online transaction which is much better than conventional shopping. The good thing of selecting the internet transaction is a shorter period consuming and versatile in purchasing or selling these products in the justified cost rates.

This is actually the most effective and convenient tool for communication with all of those other world. From the corner from the globe, you are able to send or receive messages through online service. However, there’s also a hazard factors which should be highlighted and also the government should frame the brand new regulation to really make it much easier to use and authentic resource. To begin this online internet search engine can provide you with any kind of information and knowledge. It is now also observed that there’s greater chance of misuse from the internet. Some wicked persons can show pornographic films and videos with the websites. The brand new law ought to be enacted to check on such nonsensical activities.

However, using the occasions proceedings, the internet marketing and buying and selling have grown to be extremely popular. Online sellers and dealers get much scope and benefit to display ads within the sites for attracting the shoppers. There are lots of shopping malls online like eBay which offer the real products at the expense effective cost rates. However, there are lots of disadvantages or demerits of internet buying and selling. To begin with there’s no scope for in person to transaction and you’ll have to depend around the product critiques and details using the printed images. Have you got any opportunity to touch these products through online service? No, it cannot be achieved.

You’ll have to hold back until these products achieve home. Fake dealers can cheat you if you do not take proper measures. Additionally, individuals who aren’t computer savvy will find it more obscure the entire online transaction process. The pc hacking is yet another issue of interest. Your banking details could be leaked during the time of filling the internet form to obtain the products. Th0erefore, greater authority and also the general people should be careful concerning the online service. If you want to begin buying and selling online or you prefer shopping online, you’ve got to be competent enough to know the web perfectly. You need to log in the recognized sites for serving the reason.

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Nursing And It Is Online Services

Oct 1, 2016

Nursing plays a vital role in every single spheres of existence. Now, coming to begin learning hospitality, levels in nursing by various institutions with affiliation from various universities, plays a vital role to acclimatize using the present atmosphere.

Nursing — A brand new gateway to some better horizon

Online nursing education connected with assorted courses supplied by different institutions online eventually provides the definition online affiliate nursing degree”. Internet sites individuals handles these levels provide nursing courses within the fields of aviation, general hospitality, etc. This provides a brand new hope and aspiration towards the youngsters because it opens a brand new gateway to some ” new world ” referred to as nursing and hospitality.

Online educational courses

Online nursing education will mean you get various factors such as management expertise and leadership to steer for future years from the nursing profession. But the most crucial benefit of such classes are saving cash as well as your time. Besides these, it’s a profession that provides mental satisfaction as well as an urge to produce a neat and hygienic society. Online users in colaboration with various universities worldwide supply the relative courses according to hospitality an internet-based nursing education. Hospitality and nursing are a couple of different factors of existence, which provides a brand new meaning of satisfaction and repair. That’s the reason it plays a vital role along with a motivator from the youthful generation towards social service and therefore creating a cordial atmosphere among humanity.

Online programs associated with nursing and hospitality

There are lots of online nursing degree programs that are presented to students whose primary motive would be to achieve something in the area of nursing and hospitality.

When you are for online affiliate nursing degree schools, make certain the courses according to online nursing education an internet-based school that you simply are utilising for is accredited by genuine universities so that you don’t need to loiter around for jobs. Result in the optimum use of the potential making the planet pleased by serving the country inside a fruitful way.

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Online Services to Simplify Your Banking

Sep 14, 2016

If you haven’t yet attempted bank online services you might find that it’s a fantastic way to simplify your banking.

Banks are providing a variety of online services nowadays. That you can do everything from open a brand new account to check on your present balance in your bank account. These types of services can simplify your existence and save your time as you’ll be able to do a lot of things out of your desktop computer that you simply formerly would need to drive towards the bank to accomplish.

Virtually every bank today offers some form of online services. Some smaller sized banks offer only limited services but other virtual banks offer all of their services online without any live tellers or branches that you could visit.

Many purchasers enjoy the opportunity to view account activity online. This will help you to see when deposits and withdrawals are created to your bank account. Additionally, it provides you with the opportunity to find out if checks have removed the financial institution as well as an instant account update. The transaction history is much like obtaining a bank statement every single day of the season yet requires no paper be squandered in printing your banking activity. It’s also helpful in making certain that there’s no unauthorized activity happening inside your account.

Another online feature that’s very handy is online bill pay. This enables you to definitely make electronic payments to a lot of individuals creditors without getting to provide your charge card or banking account information online. All that is required is the organization address and name together with your username and passwords for your company. When the bank is not able to process the payment digitally, they’ll cut a paper check and mail it towards the creditor in your account.

For those who have several account having a bank, you’re frequently in a position to transfer funds between accounts. This is often useful in situations where you might be experiencing a money flow problem and want to transfer money from the checking account to some bank account. Additionally, it can benefit with savings being an automatic transfer could be established to originate from checking and get into your checking account.

If you want to open a brand new account, you may also take proper care of this online. Thus, you’ll be able to spread out the account without ever departing your house. A great method to open a checking account or perhaps a second bank account to suit your needs.

For those who have charge cards having a bank, you’re frequently in a position to schedule payments online. This can be sure that the payment is deposited into your account before a deadline. Lots of people set the charge card to instantly possess the minimum payment due around the deadline. Which means that you’ll no more be billed late fees just because a payment was delayed within the mail.

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SOA and Web Service Implementation

Sep 11, 2016

Service Oriented Application has acquired recognition using its short form – SOA. However, are we attempted submerging ourselves a little deep to split up the fundamental queries within which everyone will get entwined?

Is SOA an item or perhaps a Technology?

It’s neither a technology and nor an item. It is a computing methodology that endows having a method to make your IT surroundings to retort quickly and affordably for business transformation. Or, in simpler terms, it is the technical help for that today’s companies to ably group using the opposite trades and react quickly towards the constantly-altering market situations in a shortened outlay.

SOA, A Warm technical Buzz Word – How?

Yes, SOA’s rising fame has produced it the most recent and hottest technical buzz inside the world wide web. era. It’s prefixed with nearly each product and repair nowadays because of the significant advantages it amasses on their behalf. However, this term has to be understood beside appreciating the difficulties that affiliate by using it. It’s a strategy to hard-to-please customers by creating companies agile and serving for them survive in context towards the survival from the fittest.

Features Highlighted:

The outstanding options inside the services in SOA might be expressed as under:

· Used disjointedly or like a package

· Employed for compound functionality and customers

· Uses Elemental Foundations

SOA can be explained as an application architecture that defines the use of services, to aid software user needs. The options of individuals services are multiple-use business components loosely coupled foundations from the SOA application using the intent to supply services either to user applications or different services through revealed and heterogeneous network addressable software element.

Implementation from the SOA application is created attainable with the idea of Web Services. Web Service might be a software element representing specific group of business functions, which is delineated, revealed, and evoked over Internet applying XML-based open standards like SOAP, WSDL, and UDDI. The SOA database integration involves developing software elements for software recycle and wrapping software elements as Web Services for user applications or different services consumptions. However, you will find gaps inside the existing software element development methodology because it won’t embrace the look and development factors specific for Web Services.

Applying Web services applications is a straightforward method to integrate application systems along inside or outdoors your company’s infrastructure that otherwise operates like a standalone systems. For example, you client data information might be a standalone application however, you want your accounting application to anticipate to connect to the client information. You can provide an online service for that client information and thus affect the accounting application being an online service shopper.

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