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Planting your roots in the big bad world of business isn’t always easy. It’s important to make a great first impression and stand out from any competitors. It can be difficult to determine which method of communication works best for your business because of the continuous developments in the world of marketing.

Despite these developments, the little business card has stood strong and continues to be relevant today. With over 90,000 searches a month for ‘business cards’, it looks as though they’re not only here to stay, but also are more popular than ever.

The benefits of a business card

The humble hero at just 85-90mm x 55m, packs in all the vital information that any business contact would need. Here are some points to consider:

They provide the first impression of your brand

Giving a fantastic first impression for your company and brand is very important. The pocket-sized business cards can lead on the right pathway. Quality, design and overall appearance are extremely important. See below for advice on how to design a business card that gives the best impression.

They are, literally, pocket-sized.

The nifty size of the business card means you can always carry them on your person, meaning that you have one readily available when the opportunity presents itself to a new contact. And secondly, anyone who you give one to can pop it in their pocket, wallet or purse without any inconvenience.

They keep things personal

Business cards help make real business connections and build relationships with potential clients and suppliers. Face-to-face networking is a very personal process, and exchanging business cars is very personal way to exchange information.

They maintain traditional business etiquette

Younger generations might be more familiar with the newer developments in the marketing industry, but that’s not to say business cards should be forgotten. It is still a very well-established form of networking that many people still view as a viable method of business acquisition. With business cards to hand, you can make connections with people of all ages.

Extra-special business cards get shared

Taking the time to get brilliant business cards designed and printed could gain you coverage online, too. People share clever or special businesses cards simply for the appreciation of what they are.

Making a memorable business card

It’s important that you design a business card that represents your brand, and is memorable. We’ve created a list of tips on how to get this essential marketing material right:

  1. The simpler the better. Anything over-complicated will distract the reader, or influence the readability of the card altogether.
  2. Make use of the white space. The blank space on the card is just as important as the text that’s on it. Strip back as many words and as much decoration as possible to really make an impact.
  3. Think about your market. As with any form of marketing, you need to consider who will be reading your business card. If you have a young, party supplies business, your business cards would have a different audience to those working in B2B engineering, for example.
  4. List the key information you want to include – we recommend company name, web address, your name, email address and phone number.
  5. Invest in the best thickness you can afford. Thicker business cards tend to be more hard-wearing, so will stand the test time. If you can push for a thicker gsm or finish, it’s worth a try.
  6. Want even more of a luxury feel? You can upgrade your business card even further with luxe business card options – triple-layered to 920gsm. Go even further with the use of Scodix, which helps to create tactile, memorable business cards with specialised embossing and varnishing finishes.

Article brought to you by booking printing service business, Where The Trade Buys, a UK multi award-winning commercial printing company and leader in HP Indigo Technology.

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